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Report Highlights Importance of Quality Website Content

Somerset, UK – A recent report has highlighted the importance of quality content on business websites, stating that it is the content of a site that engages and holds a customer's attention. The report, from professional networking site exploreB2b, said that the appeal to consumers was one of the reasons why Google and other search engine giants were pushing for websites with higher quality content.

According to the networking specialist, although an increasingly larger number of businesses now have their own websites, as most have become more aware of the importance of an online presence, many are not yet up to speed on what does and does not constitute a high quality, user friendly site that provides value to website visitors.

The report pointed out that many websites have a range of good points such as good layout, user friendly navigation, and eye-catching graphics. However, it went on to state that even with all this, poor, inaccurate content could be all that was needed to have website visitors hitting the back key and going on a different site.

Over recent years, with more and more consumers turning to the internet for all sorts of transactions, having professional web design has become increasingly important for businesses or individuals offering goods or services. Many have turned to experienced website development and design agencies in order to create an eye-catching, professional website that will appeal to consumers.

However, businesses also need to make sure they populate the site with clear, error-free, accurate information and content that will be of value to website visitors and will therefore hold their interest. The report from exploreB2B described the content of a site as the 'meat of the website', indicating that the quality of the content could make or break the success of a website.

While the quality of the content is a major factor in the success of a website, businesses also need to ensure their website looks professional and appealing in order to instil confidence in internet users. This has resulted in businesses investing more money and time in the creation of a quality website to enhance their online presence.

Source: http://goo.gl/nnul6C