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Report Highlights Importance of Quality Website Content

Somerset, UK – A recent report has highlighted the importance of quality content on business websites, stating that it is the content of a site that engages and holds a customer's attention. The report, from professional networking site exploreB2b, said that the appeal to consumers was one of the reasons why Google and other search engine giants were pushing for websites with higher quality content.

According to the networking specialist, although an increasingly larger number of businesses now have their own websites, as most have become more aware of the importance of an online presence, many are not yet up to speed on what does and does not constitute a high quality, user friendly site that provides value to website visitors.

The report pointed out that many websites have a range of good points such as good layout, user friendly navigation, and eye-catching graphics. However, it went on to state that even with all this, poor, inaccurate content could be all that was needed to have website visitors hitting the back key and going on a different site.

Over recent years, with more and more consumers turning to the internet for all sorts of transactions, having professional web design has become increasingly important for businesses or individuals offering goods or services. Many have turned to experienced website development and design agencies in order to create an eye-catching, professional website that will appeal to consumers.

However, businesses also need to make sure they populate the site with clear, error-free, accurate information and content that will be of value to website visitors and will therefore hold their interest. The report from exploreB2B described the content of a site as the 'meat of the website', indicating that the quality of the content could make or break the success of a website.

While the quality of the content is a major factor in the success of a website, businesses also need to ensure their website looks professional and appealing in order to instil confidence in internet users. This has resulted in businesses investing more money and time in the creation of a quality website to enhance their online presence.

Source: http://goo.gl/nnul6C

B2C Report States SEO Increasingly Important for Websites

Somerset, UK – A report from B2C (Business 2 Community) recently pointed out the increasing importance of proper SEO implementation for modern business websites. The report stated that all types and sizes of businesses could reap the benefits of properly implemented SEO when it came to their sites, as this would help to increase visibility and could assist in brand building.

As it is a specialist area, many businesses managers and owners who are responsible for getting the business website designed do not know enough about SEO to ensure that it is effectively used to provide maximum results. More are therefore turning to specialist, expert web designing companies and website development companies.

According to the recently published report from B2C, SEO implementation helps to ensure that the site's visibility is increased, which means that potentially many more people would get to see the site and this could lead to higher conversions as well as greater levels of success for the business.

The report stated: "It is important that you utilize several steps in order to get the high ranking that you want and to be considered a valuable asset to the online world using SEO techniques." It also went on to state that although it might involve investing more time and even more money for businesses " the process of optimizing your website is well-worth the efforts as you can gain more traffic to your site, more customers and more sales."

Many businesses are now using specialist agencies and companies in order to ensure SEO is properly and effectively used on their sites. This means that their sites can be optimised for search engines, this enabling them to reach a wider audience both on a national and international level. B2C pointed out in its report that SEO content alone is not sufficient to ensure the most effective implementation of SEO methods, adding that SEO in meta-tag descriptions and inside URLs was also an important part of the overall SEO effectiveness of a site.

The report also warned that black hat SEO, where content is stuffed with keywords and designed only for search engines rather than website visitors, could cause huge problems for businesses and their websites. It went on to state that this was why businesses needed to ensure SEO was implemented professionally.

Google's Penguin 2.0 Update will Target Poor Website Design and Content

The new Google Penguin 2.0 update is set to target poor website design and low quality content amongst other areas as part of the search engine giant's crackdown on questionable or low quality websites. Since the new Penguin update was released a few weeks ago, Google has stated that scrutiny of web development and content will be more stringent as part of the new update, focusing not only on the homepage of websites, as was the case previously, but also on pages within the sites.

The move means that more businesses will have to focus on improved web development and those creating new websites will need to ensure not only a user friendly design but also quality content that provides value to website visitors. Google officials announced the new Penguin update several months ago at an SMX marketing event and the update has now gone live.

Matt Cutts, head of the webspam team at Google, recently stated: "It's a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas." He stated, as he has in the past, that website owners had to focus on providing users with a better experience.

The move means that a rising number of businesses and individuals may have to start from scratch with regards to their websites, and many may need to turn to professional web developers and companies in order to ensure they do not end up with a site that fails Google's increasingly stringent guidelines. Businesses looking to escape the wrath of the search engine giant will have to make sure their sites are properly designed, user friendly, and contain well written, accurate, and authoritative content.

The new Penguin update will also be targeting other areas such as black hat SEO, keyword stuffing, spam websites, manipulative links, non authority sites, hacked sites, and any practices that breach its Google Webmaster Guidelines. 

Experts Highlight Importance of Effective Online Presence for Businesses

Recent figures released by the Federation of Small Businesses have shown that despite the increasing popularity of digital media, only one in four small businesses has a website. Moreover, the data showed that out of those that did have sites, only one third were using them to actually make sales, prompting experts to highlight the importance of an effective online presence for Britain's small businesses.

Industry officials have stated that in the current climate small businesses and start ups already face a lot of competition and many challenges. However, those that do not invest in creating an effective online presence with a high quality website could be making the situation even more difficult for themselves by missing out on what could potentially be a huge market according to experts. Some believe that small businesses are still not fully aware of the benefits that an online presence can bring, or the risks associated with being an offline-only business.

With more and more people now turning to the Internet for information, services, and goods rather than turning to the traditional High Street, officials believe that small businesses that want to enjoy greater success could be restricting access to their goods and services for what could be a potentially huge national and even global customer base. The availability of mobile devices such as smartphones and tablets has further fuelled the interest of consumers when it comes to making online purchases or accessing information and services online.

An official from the Federation of Small Businesses stated: "As a society, we have to face the fact that the old high street is probably gone. I think it's absolutely crucial as we go forward that small businesses look to use the digital economy in a more proactive way."

Businesses are able to access a range of services that can help them to launch and improve their online presence, such as professional web development services, quality content creation, and SEO services. Google's increasingly stringent guidelines means that small businesses will need to invest some time and money into proper web developers in order to benefit from an effective online presence.

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