The
new Google Penguin 2.0 update is set to target poor website design and low
quality content amongst other areas as part of the search engine giant's
crackdown on questionable or low quality websites. Since the new Penguin update
was released a few weeks ago, Google has stated that scrutiny of web development and content will be
more stringent as part of the new update, focusing not only on the homepage of
websites, as was the case previously, but also on pages within the sites.
The
move means that more businesses will have to focus on improved web development and those creating new
websites will need to ensure not only a user friendly design but also quality
content that provides value to website visitors. Google officials announced the
new Penguin update several months ago at an SMX marketing event and the update
has now gone live.
Matt Cutts, head of the webspam team at
Google, recently stated: "It's a brand new generation of algorithms. The
previous iteration of Penguin would essentially only look at the home page of a
site. The newer generation of Penguin goes much deeper and has a really big
impact in certain small areas." He stated, as he has in the past, that
website owners had to focus on providing users with a better experience.
The move means that a rising number of
businesses and individuals may have to start from scratch with regards to their
websites, and many may need to turn to professional web developers and companies
in order to ensure they do not end up with a site that fails Google's
increasingly stringent guidelines. Businesses looking to escape the wrath of
the search engine giant will have to make sure their sites are properly
designed, user friendly, and contain well written, accurate, and authoritative
content.
The new Penguin update will also be targeting
other areas such as black hat SEO, keyword stuffing, spam websites,
manipulative links, non authority sites, hacked sites, and any practices that
breach its Google Webmaster Guidelines.
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